We happened upon this ditty Karen Kring composed back in 2005.
“I spent a lot of time working on and writing about the media guide, so eventually rhymes presented themselves,” Karen says.
Back in the day Karen was the new media manager for the Community Media Workshop, now called Public Narrative. She didn’t just do web work. One of her responsibilities included supervising the updating and production of the media guide–now called Chicago Media Guide–and promoting it. It remains a reliable resource for connecting with journalists and news outlets and communicating strategically.
“It wasn’t unusual for people to contact us asking if we knew of such a comprehensive media guide in their town,” Karen says. “I’m still not aware of any.”
Subscriptions to the Chicago Media Guide are available for a year or a day.
Have you some news stories to pitch?
Try Marin, Mitchell,
White, or Helfrich
Porterfield, Grumman,
Washington, Sneed
Workshop’s got the data you need.
Ahern, Corley,
Anderson, Dumont
Contact all the reporters you want
Workin’ for outlets near and far
Times, Post,
Journal, Star
With data that’s
searchable
sortable
exportable
The CD’s price is quite affordable.
Just 99 bucks, we’ve got a book.
Order form’s below, take a look.
Order immediately, now’s the time.
According to Feder, a real gold mine.
This piece certainly reflects how things have changed on Chicago journalism landscape has changed, as well as the guide, which is all online now.
———————————————————-
Updated from article first posted July 2009.
~~
The Kring Group 
I agree with you from the PR standpoint, particularly for people/organizations that are just beginning to branch into social. Not only is it difficult to determine a direct ROI in comparison to other media, but companies driven by analytics want to see the numbers and know what they’re getting themselves into. Pitching it as a way to foster relationships and connect with the community seems a strong way to incorporate social as an enhancement to current PR efforts.
LikeLike